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We used to skate the banks outside Fenchurch St station in East London back in the days when the plans for this new brand were being hatched so the name meant a celebration of our roots.

The 6 arms on our logo represents what we believe was lacking in our market and what we hoped to offer our customers – original design with high quality fabrics and finishing, superior cut and shape, exciting and interesting graphics, reasonable pricing so everyone can afford something from the range, exclusive distribution by supplying to limited retail outlets and finally a relationship with our customer who is the same age as us, shares the same interests and background. We wanted to be a brand with a personality.

Fenchurch launched in 2001. We started selling to our favourite skate shops across the UK who believed in what we were doing and liked our clothes. Our skate team soon expanded to include bmxers, DJs, muscians, photographers, artists and other key figures we respected for their skills and what they were bringing to our subculture.